Do you consider yourself a good insurance agent? If so, why?
Most agents I ask answer yes.
It's the reasons I hear most often that concern me.
"I almost always save my clients money," exclaimed one broker. Another once told me he's always available to take calls.
On the surface, these answers seam solid.
So why am I so concerned?
The truth is, it's been a while since I've heard a broker tell me that he or she is a solution provider.
Have economic times gotten so bad that people aren't buying solutions, just price?
Does reactive customer service trump proactive planning?
It's obvious there isn't as much money out there as there once was.
But does that mean giving up moral obligations in favor of price shopping makes an agent good?
Insurance is complicated. At least it is in the eyes of the consumer.
That's why this is the perfect time for the great agent to shine, don't you agree?
While your competition is clamoring to save people ten or twenty dollars a month, why not distinguish yourself by doing a complete policy review with your clients.
You may not sell as many polices immediately, but your persistency and referrals will increase tremendously, making you stronger on the other side of this recession.
