Dear Friends,
The situation in our economy, especially in the credit markets, has created a lot of fear and uncertainty about our future!
While it isn't the end of the world, it is a very serious situation.
Unfortunately, it doesn't look like it's going to get better any time soon.
Who's to blame? All of us!
Willingly or unwillingly, we have all contributed to this situation, and now we're going to pay.
I have lived through many difficult times during my lifetime, and somehow we always manage to survive and move forward.
But do we ever learn from our mistakes? The answer seams to be no.
Someone recently told me that "the information age and computers have enabled us to control our destiny and there won't be any more recessions, only up-markets!"
Unfortunately, the Information Age failed to rid us of the root cause of our dilemma, greed.
Will we ever rid ourselves of greed? If history is any indication, probably not.
Having said this, let's be sure to inform our clients that despite the current problems, many life insurance products are relatively safe investments!
Unlike variable life products, whole life and indexed products don't take a negative hit when the market turns negative. In these turbulent times, I like to quote a good friend of mine in saying "Zero is Hero!"
During the past 25 years we have gotten the "Term bug" and haven't sold the benefits of the permanent cash value policy.
Consequently, this safety net isn't as widespread as it as it once was to help people through our current crisis.
Remember, it was the cash values of life insurance policies that saved countless lives, homes and businesses during the Great Depression.
Why haven't we learned?
All of these are strong reasons for selling permanent, cash value insurance instead of buying low cost term and "investing the difference"!
Let's think of these issues in the future when we are talking to prospects and clients about the long term advantage of cash value life insurance, versus term!
Keep up your confidence and be prudent about managing your money and your business, and things will get better eventually.
Need advice? Make sure you get it from reliable, competent sources.