Do you have a career legacy?
Seriously. When you retire, what will people say of you and your career?
Were you a salesman? A closer? An order taker? Did you help people?
What was your niche?
I ask these question because I've noticed a trend. The days when an insurance producer was known by his name and not his product are virtually gone.
Why?
I suspect it's a result of sheer laziness.
It's much easier to allow an insurance company to build brand recognition because then their product becomes more sellable.
But what happens when the market changes, or a company pulls out of a segment?
What your left with is a customer base who doesn't remember you. They simply remember some guy who helped them buy a product that's no longer available.
Can anyone honestly call these people clients?
Even if it's a brand name you're offering, start by presenting a solution.
The branding will of course help you close the deal, but you'll be seen as the expert who can be relied upon when conditions and markets change.
(800) 881-PMMI (7664)
Cordially,
Bob Neumann, CLU, RHU,President
